In the last couple weeks, Bell Canada and British Columbia Lottery Corporation (BCLC) changed their logos.
But is this for the better? On the left side, you see the original logos, and on the right the new and improved (?!) ones.
As you can see, the new Bell logo is very simple.
As for the British Columbia Lottery Corporation, they have gone the KFC route by shortening their name to simply "BCLC." That's fine. Shorter brand names are supposed to be cooler and appealing to the youth.
But the lottery corporation isn't for kids; it's for adults. And looking at the new logo (which will be implemented in September), it looks like even a child could have done it. Isn't that the serif font with some circles?
Geez.