"Showing Their Scales" and "The Hockey Farmer"

We are pleased to introduce the works of local B.C. authors KP Wee and Farhan Devji to you:

"Showing Their Scales" contains three tales of lies, lust, and deception. These are short novels which deal with betrayal and revenge, with three main male characters and how they end up hurting the women in their lives.
**Catch an episode of BlogTalkRadio here with KP's interview on his books, recorded Dec 29, 2008.**

"The Hockey Farmer" is a story about Logan Watt, who hails from Cochrane, Alberta, and has to decide whether to rehabilitate the legendary family farm or pursue an unlikely career in professional hockey. The story also shifts to Vancouver and contains numerous Vancouver Canucks references.

Help support a pair of B.C. authors by picking up your own copies today!
-- "The Hockey Farmer" can be purchased here,
while "Showing Their Scales" can be bought here. --

The Hockey Farmer / Showing Their Scales

The Hockey Farmer / Showing Their Scales

Friday, August 15, 2008

Two companies change their logos - but why?


In the last couple weeks, Bell Canada and British Columbia Lottery Corporation (BCLC) changed their logos.
But is this for the better? On the left side, you see the original logos, and on the right the new and improved (?!) ones.
As you can see, the new Bell logo is very simple.
As for the British Columbia Lottery Corporation, they have gone the KFC route by shortening their name to simply "BCLC." That's fine. Shorter brand names are supposed to be cooler and appealing to the youth.
But the lottery corporation isn't for kids; it's for adults. And looking at the new logo (which will be implemented in September), it looks like even a child could have done it. Isn't that the serif font with some circles?
Geez.
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1 comment:

Rick Jessup said...

I'd say in Bell's case it's just rebranding. Too many people assume they're "the phone company" and a significant change in their brand might help people take a second look.

As for the BC Lottery, heck, their old logo was boring as crap. I'd say the new one is more attractive to adults and children because it's visually appealing. Lots of casinos sprouting up there, they need to start competing for a shrinking share of people's funds.

August 16, 2008 at 9:40 AM

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Brief Resume Highlights

Writing Experience
- Bleacher Report: contribute articles on the Vancouver Canucks, Boston sports, hockey, and baseball at least three times a week (2007-Present); edit sports-related articles from other posters (2008-Present)
- UCL: developed Career Planning curriculum (2007); consulted on for other curricula issues (2005-Present)
- Consumer Research: submitted unsolicited proposals for improvements on company operations (2005)
- B.U.D. College: developed Grammar curriculum consisting of five levels (2004); edited curricula for other courses (2004)
- KGIC: developed Career Planning curriculum proposal for Surrey campus (2004)
Writing Accomplishments
- Named Bleacher Report Bruins Community Leader (2008)